What direct response marketers need to know when moving into retail — 5 keys to success

 

http://blogs.imediaconnection.com/blog/2014/03/21/what-direct-response-marketers-need-to-know-when-moving-into-retail-5-keys-to-success/?imcid=nav

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Direct response marketers looking to move into retail are faced with considerable challenges as they navigate the needs of retailers to promote their products to the largest possible audience. This transition isn't a minor change in strategy.