Segmenting Your Paid Search Program For Improved Manageability

http://searchengineland.com/segmenting-your-paid-search-program-for-improved-manageability-171175

Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and you need to quickly toggle from one strategy to another over the course of the year.

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Christina Farr

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Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites

 

http://searchengineland.com/google-dwarfs-bing-yahoo-as-traffic-source-for-major-news-sites-170660

Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher.
That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use Parse.ly’s content optimization platform. Parse.ly just issued its first Authority Report, a study that looks at the aggregated traffic to its hundreds of clients

Three Deadly Reasons Most Websites Fail

 

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Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds.
People are loyal to websites that draw them in because, simply put, the majority of those 700 millions sites are just plain bad. Of millions of websites analyzed by Marketing Grader, a whopping 72% received a grade of 59 out of 100 or below, which essentially means 72% of websites are failing to attract new visitors and convert leads.
Marketers everywhere are asking, "Why do so many websites fall short?"

Read more: http://www.marketingprofs.com/articles/2013/11495/three-deadly-reasons-most-websites-fail#ixzz2d6oax9hc

Column: All Things SEO Column

 

 

http://searchengineland.com/online-marketers-make-sure-you-surface-the-right-content-to-your-audience-169657
 

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Google+ Gets a New In-Line Translation Feature

http://www.webpronews.com/foursquare-asks-users-to-help-make-the-app-more-informative-2013-08
 

Foursquare has spent the past year or so making a bunch of alterations to its apps with one clear goal in mind: Foursquare wants to be the go-to place for local search and discovery. Foursquare is taking on Yelp, Google Places, Urbanspoon, and more. Remember that “going beyond the check-in” line that Foursquare has been using for years? Well, now they’re getting serious about it.