Monday, December 30, 2013

What is Your Monthly Budget to Promote Your Website?
Question: What is your monthly budget to promote your website?
  • $0-100                         142/2694 (5%)
  • $101-250                     22/2694 (1%)
  • $251-500                     13/2694 (0%)
  • $500-1000                   4/2694 (0%)
  • $1000+                        2513/2694 (93%)

Tuesday, December 24, 2013

Google Play Music Is Now On Google Glass

Ever since it was first introduced, Google Glass has been pointed to as the future of wearable computing. While it certainly looks futuristic, the tech couldn’t handle many of the features that we’ve come to expect out of our smart devices. That’s slowly changing, however, as Google is beginning to add more and more features to Glass ahead of its public debut next year.

Friday, December 20, 2013

5 Predictions for the digital advertising industry in 2014


Digital advertising is going through enormous transformation. Marketers now have access to a seemingly infinite array of technology tools and solutions for identifying,reaching and converting audiences online.  But they are, at times, overwhelmed by that sheer number of technology choices available and struggling to piece them all together.

Monday, December 16, 2013

How to Create a Successful Local SEO Strategy


When planning a local SEO strategy it is important to fully understand the different components that are all instrumental in delivering high local rankings in the search engines. When done correctly, local SEO can deliver the most highly targeted consumers to both the business's website and to its physical business location.

Read more:

Thursday, December 12, 2013

Google Places For Business Gets Reviews Tab


Google has added a Reviews tab to the Places for Business interface so that businesses can look at user reviews on Google itself, as well as from other web sources in one place.
“Now you can learn what your customers are saying about your business on Google and across the web, in one place,” says senior product manager Qasar Younis. “If you have a verified business listing, you will now see your customer ratings and reviews in the easy-to-use review inbox.”

Sunday, December 8, 2013

Google Shopping Update Includes New Features for Holiday Shoppers

Google has updated its shopping experience for users in time for the holidays. Now at Google Shopping, users can access new product details, keep track of items they're interested in with Shortlists, and get a better look at the products they’re contemplating purchasing, no matter what device they’re on.


Wednesday, December 4, 2013

A guide to native advertising's legal issues

Native advertising has by all accounts been the darling of the digital marketing world in 2013.  Although it comes in all shapes and sizes, the general consensus defines "native advertising" as the practice of designing ads to look like the natural editorial content of the website on which they appear. Native's proponents hail it as the second coming, while critics assail native ads as commercials masquerading as content -- whatever your view, most everyone seems to be doing it.


Saturday, November 30, 2013

Yelp On Fake Reviews: Don’t Worry, We’ve Got This

Last week, a study from Harvard Business School came out looking at Yelp review fraud, suggesting that about a fifth of Yelp restaurant reviews are fake.
Do you trust reviews you read on Yelp? Let us know in the comments.
It received quite a bit of attention, even making it pretty high on the front page of reddit, where thousands have commented. Among those commenting are some people who claim to have worked at Yelp in the past.

Friday, November 15, 2013

Wearable Device Market to Hit $6 Billion in Five Years

Monday, November 11, 2013

2014 Social Media/Online Marketing Trends: What’s Coming Down the Pike


Pundits/prognosticators/mavens/gurus – call them what you like – are now popping up more frequently now as we get closer to punting 2013 and welcoming in 2014.
So what’s on tap? What’s hot, what’s not for next year?
Forbes recently outlined a number of online marketing trends that they believe will be integral to companies/marketers in 2014.

Thursday, November 7, 2013

Digital Marketing


Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are?
Despite massive advancements in targeting, tracking and user insights, John Wannamaker’s adage — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — may still be true. Even in the hyper-targeted and over-analyzed online marketing space, there are still many unknowns, but there’s light at the end of the tunnel — and it’s bright

Sunday, November 3, 2013

Right Link Expectations?


In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.”

On top of that, there’s so much misinformation out there that the thought of just explaining link building can be daunting

Tuesday, October 29, 2013

Google's Hummingbird algorithm continues poaching pageviews


For years, search engines have trained us to speak in certain cadences, using certain words, and to pick out our own results from a list of relevant queries. Google’s new Hummingbird algorithm strides further away from that, to a more natural interaction with a search engine.
Hummingbird, which has crept into Google’s search engine for about a month now, provides better answers to more complex queries, the search company’s executives say.

Friday, October 25, 2013

How to delete or disable your Facebook account


 Great information from
Nick covers gadgets, DIY, geek culture, and future tech for TechHive. He likes puns and the color yellow.
Privacy concerns surrounding Facebook have been well documented, but you may have other reasons for wanting to walk away from the social network. Perhaps you don't find it all that useful, or you've gotten one too many FarmVille requests. If this sounds like you, you might consider deactivating or outright deleting your Facebook account.

Monday, October 21, 2013

Ad injectors replace website ads on major sites, study says


Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers—and Google, Yahoo, and other major networks are keeping them in business, according to a recent study.
An ad injector is usually installed on an end-user's computer as part of a bundle in a free software download, according to Harvard Business School associate professor Ben Edelman and the founder of fraud detection service iPensatori, Wesley Brandi.

Thursday, October 17, 2013

New Bing Ads Location Extension Features Roll Out To All US Advertisers

 Features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features.

Sunday, October 13, 2013

Facebook Finally Lets You Find Status Updates and Other Posts in Graph Search

Facebook is finally, as promised, expanding the scope of what you can find via Graph Search to include status updates and other types of posts.
“Starting today, Graph Search will include posts and status updates. Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you,” says Facebook in a news room post.
This means that you will be able to search for “posts about ______” or “Mike Smith’s post about Breaking Bad,” and stuff like that. You’ll also be able to search your own posts and photo comments history, for instance “posts on my birthday last year.”

Wednesday, October 9, 2013

How to delete your Twitter account


There are a number of reasons why you might want to delete your Twitter account. Maybe you just don't use it. Maybe you can't stand another hashtag. Maybe you said something stupid and have half the Internet mad at you ("Come on, it was only satire!"). Whatever the reason, nuking your Twitter account is an easy process that only takes a few mouse clicks.

Friday, October 4, 2013

6 Steps to Finding Your Twitter Audience

Targeting an audience on Twitter is critical and no simple task. Fortunately, there are a number of smart tools available that make it easier to connect with your market and build highly curated audience lists. These six steps help you find "your" people and segment them to monitor and engage them more effectively

Tuesday, October 1, 2013

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

If your company advertises through the Google Adwords program, you'll want to pay close attention to the search giant's recent rollout. Though its name -- the "Paid & Search" report -- is relatively no-frills, the information contained in this new section can provide your business with valuable, actionable marketing data so you can make the right decisions to drive your website's growth.

Sunday, September 29, 2013

Segmenting Your Paid Search Program For Improved Manageability

Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and you need to quickly toggle from one strategy to another over the course of the year.

Saturday, September 14, 2013

Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites


Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher.
That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that use’s content optimization platform. just issued its first Authority Report, a study that looks at the aggregated traffic to its hundreds of clients

Thursday, September 5, 2013

Three Deadly Reasons Most Websites Fail


Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds.
People are loyal to websites that draw them in because, simply put, the majority of those 700 millions sites are just plain bad. Of millions of websites analyzed by Marketing Grader, a whopping 72% received a grade of 59 out of 100 or below, which essentially means 72% of websites are failing to attract new visitors and convert leads.
Marketers everywhere are asking, "Why do so many websites fall short?"

Read more:

Sunday, September 1, 2013

Google+ Gets a New In-Line Translation Feature

Foursquare has spent the past year or so making a bunch of alterations to its apps with one clear goal in mind: Foursquare wants to be the go-to place for local search and discovery. Foursquare is taking on Yelp, Google Places, Urbanspoon, and more. Remember that “going beyond the check-in” line that Foursquare has been using for years? Well, now they’re getting serious about it.

Friday, August 30, 2013

The Facebook Ticker Has Gone Missing

The ticker, if you’re unaware, is the panel that shows every piece of activity your Facebook friends are engaging in. It’s like the News Feed, if the News Feed actually showed you everything. That means status updates, comments friends have made on others’ posts, things they listened to on Spotify, things they have liked, etc. All in real time.

Thursday, August 29, 2013

Facebook’s Embeddable Posts Go Live for Everyone


Facebook launched embeddable posts in beta back in July, but while the company was working out the kinks they only opened them up to a handful of publishers.
Starting today, all publishers can embed any public posts on Facebook. We’re talking statuses, photos, links, and videos.
Embedded Facebook posts can be liked or shared directly from the site in which they’re embedded, and the embedded posts also allows readers to like the poster’s page and follow other posts from the author with a click on the upper right-hand drop-down button.

Monday, August 26, 2013

Google gives Now a past, will remind you of things you wanted to do — and when the last bus leaves


Days after releasing new Google Now options that will drive monetization on Google Glass, Google announced updates for everyone else. Google Now on Android now includes cards for car rentals, concerts, movie reminders, and telling your spouse you just left work.
The cool ones are the ones that will actually save you time or help you in new ways.


Sunday, August 25, 2013

Facebook Login accounts for 850M new app signups every month


Facebook Login is now used in 81 percent of iOS apps and 62 percent of Android apps. And with more than a billion users, Facebook itself is winning the identity war.
All that adds up to an awful lot of new account signups through Facebook Login.
As Facebook shared with us today, more than 850 million apps are downloaded each month with signups occurring through Facebook Login


Friday, August 23, 2013

Facebook’s Embeddable Posts Go Live for Everyone

Facebook launched embeddable posts in beta back in July, but while the company was working out the kinks they only opened them up to a handful of publishers.
Starting today, all publishers can embed any public posts on Facebook. We’re talking statuses, photos, links, and videos.
Embedded Facebook posts can be liked or shared directly from the site in which they’re embedded, and the embedded posts also allows readers to like the poster’s page and follow other posts from the author with a click on the upper right-hand drop-down button.

Thursday, August 22, 2013

Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording


Presumably thinking he’d hung up, the account representative is heard cursing the fact that the client upgraded to enhanced campaigns without first speaking to him and that he’ll then have to “pitch call extensions and sitelinks” instead. He goes on to say he doesn’t care about  “those bridge pages or parked domains” the client apparently is using