Digital Marketing

 

http://marketingland.com/targeting-for-one-2-59755

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Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are?
Despite massive advancements in targeting, tracking and user insights, John Wannamaker’s adage — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — may still be true. Even in the hyper-targeted and over-analyzed online marketing space, there are still many unknowns, but there’s light at the end of the tunnel — and it’s bright