Tuesday, October 29, 2013

Google's Hummingbird algorithm continues poaching pageviews


For years, search engines have trained us to speak in certain cadences, using certain words, and to pick out our own results from a list of relevant queries. Google’s new Hummingbird algorithm strides further away from that, to a more natural interaction with a search engine.
Hummingbird, which has crept into Google’s search engine for about a month now, provides better answers to more complex queries, the search company’s executives say.

Friday, October 25, 2013

How to delete or disable your Facebook account


 Great information from techhive.com
Nick covers gadgets, DIY, geek culture, and future tech for TechHive. He likes puns and the color yellow.
Privacy concerns surrounding Facebook have been well documented, but you may have other reasons for wanting to walk away from the social network. Perhaps you don't find it all that useful, or you've gotten one too many FarmVille requests. If this sounds like you, you might consider deactivating or outright deleting your Facebook account.

Monday, October 21, 2013

Ad injectors replace website ads on major sites, study says


Rogue web plug-ins that inject their own content over the top of legitimate ads are still in widespread use by unscrupulous advertisers—and Google, Yahoo, and other major networks are keeping them in business, according to a recent study.
An ad injector is usually installed on an end-user's computer as part of a bundle in a free software download, according to Harvard Business School associate professor Ben Edelman and the founder of fraud detection service iPensatori, Wesley Brandi.

Thursday, October 17, 2013

New Bing Ads Location Extension Features Roll Out To All US Advertisers

 Features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features.

Sunday, October 13, 2013

Facebook Finally Lets You Find Status Updates and Other Posts in Graph Search


Facebook is finally, as promised, expanding the scope of what you can find via Graph Search to include status updates and other types of posts.
“Starting today, Graph Search will include posts and status updates. Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you,” says Facebook in a news room post.
This means that you will be able to search for “posts about ______” or “Mike Smith’s post about Breaking Bad,” and stuff like that. You’ll also be able to search your own posts and photo comments history, for instance “posts on my birthday last year.”

Wednesday, October 9, 2013

How to delete your Twitter account


There are a number of reasons why you might want to delete your Twitter account. Maybe you just don't use it. Maybe you can't stand another hashtag. Maybe you said something stupid and have half the Internet mad at you ("Come on, it was only satire!"). Whatever the reason, nuking your Twitter account is an easy process that only takes a few mouse clicks.

Friday, October 4, 2013

6 Steps to Finding Your Twitter Audience

Targeting an audience on Twitter is critical and no simple task. Fortunately, there are a number of smart tools available that make it easier to connect with your market and build highly curated audience lists. These six steps help you find "your" people and segment them to monitor and engage them more effectively

Tuesday, October 1, 2013

How Google's New 'Paid & Search' Reports Can Provide Valuable Marketing Data

If your company advertises through the Google Adwords program, you'll want to pay close attention to the search giant's recent rollout. Though its name -- the "Paid & Search" report -- is relatively no-frills, the information contained in this new section can provide your business with valuable, actionable marketing data so you can make the right decisions to drive your website's growth.