Saturday, November 30, 2013

Yelp On Fake Reviews: Don’t Worry, We’ve Got This

Last week, a study from Harvard Business School came out looking at Yelp review fraud, suggesting that about a fifth of Yelp restaurant reviews are fake.
Do you trust reviews you read on Yelp? Let us know in the comments.
It received quite a bit of attention, even making it pretty high on the front page of reddit, where thousands have commented. Among those commenting are some people who claim to have worked at Yelp in the past.

Friday, November 15, 2013

Wearable Device Market to Hit $6 Billion in Five Years

Monday, November 11, 2013

2014 Social Media/Online Marketing Trends: What’s Coming Down the Pike


Pundits/prognosticators/mavens/gurus – call them what you like – are now popping up more frequently now as we get closer to punting 2013 and welcoming in 2014.
So what’s on tap? What’s hot, what’s not for next year?
Forbes recently outlined a number of online marketing trends that they believe will be integral to companies/marketers in 2014.

Thursday, November 7, 2013

Digital Marketing


Good fishermen know where the fish are… so why is it that good marketers don’t always know where the best consumers are?
Despite massive advancements in targeting, tracking and user insights, John Wannamaker’s adage — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” — may still be true. Even in the hyper-targeted and over-analyzed online marketing space, there are still many unknowns, but there’s light at the end of the tunnel — and it’s bright

Sunday, November 3, 2013

Right Link Expectations?


In the world of search and online marketing, we talk a lot about the evolving landscape, particularly when it comes to link building. Tactics that work one day can stop working with the switch of a Google button. Tactics that you think are legit can suddenly be deemed a “link scheme.”

On top of that, there’s so much misinformation out there that the thought of just explaining link building can be daunting