4 effective ways to grow a brand's social media reach

 

As we shift gears from social media 1.0 to social media 2.0, this next phase is becoming more interactive than ever before -- just like the AT&T commercial where "Faster is Better," "Bigger is Better" in marketing. Communication has moved from a ration of 1:1 to few too many, and with the power of social media, companies are enabling employees to share their voices and have true many to many conversations to communicate a company's message, brand, and thought leadership. While opportunities for maximizing social media are rapidly evolving, so are the challenges. The most common issues overheard from companies trying to messages out -- specifically through social channels -- are curating quality content and growing audiences.

Read more at http://www.imediaconnection.com/content/35481.asp?imcid=nav#fUOrXiKmk6QV5s8m.99