Marketing Automation Sounds the Death Knell for Cold Calling

http://www.clickz.com/clickz/column/2309876/marketing-automation-sounds-the-death-knell-for-cold-calling

 

 

I was reading Dr. Seuss to my 4-year-old last night. He is particularly fond of "Green Eggs and Ham", which starts with Sam-I-Am asking the main character, "Do you like green eggs and ham?" To which the main character replies, "I do not like green eggs and ham. I do not like them, Sam-I-Am."
Sam goes on to pester the main character to try them "here and there" and "with a fox or in a box," etc. It is a fun story with a happy ending, where the main character ends up trying green eggs and ham and, after much dismissal to that point, liking them quite a bit.